FIRST LINES: A More Beautiful Question


Read FIRST LINES from A More Beautiful Question – The Power of Inquiry to Spark Breakthrough Ideas

By Warren Berger

Contents include: Introduction; 1. The Power of Inquiry; 2. Why We Stop Questioning; 3. The Why, What If, and How of Innovative Questioning; 4. Questioning in Business; 5. Questioning for Life


Why Questioning?

As a journalist, I’ve been asking questions my whole professional life. But until a few years ago, I hadn’t thought much about the art or the science of questioning. And I never considered  the critical role questioning play in enabling people to innovate, solve problems, and move ahead in their careers and loves.

That changed during my work on a series of articles, and eventually a book, on how designers, inventors, and engineers come up with ideas and solve problems. My research brought me in contact with some of the world’s leading innovators and creative minds. As I looked at how they approached challenges, there was no magic formula, no single explanation, for their success. But in searching for common denominators among these brilliant change-makers, one thing I kept finding was that many of them were exceptionally good at asking questions.

For some of them, their greatest successes—their breakthrough inventions, hot start-up companies, the radical solutions they’d found to stubborn problems—could be traced to a question (or a series of questions) they’d formulated and answered.

I thought this was intriguing, but it only had a small part in the book I was working on, so I tucked the idea away. Subsequently, I began to notice—as is often the case when something has come onto your radar—that questioning seemed to be everywhere I looked. In the business world, for instance, as I interviewed corporate executives for my writing in Harvard Business Review and Fast Company, I found a great deal of interest in questioning. Many businesspeople seemed to be aware, on some level, of a link between questioning and innovation. They understood that great products, companies, and even industries, often begin with a question. It’s well-known that Google, as described by its chairman, is a company that “runs on questions,” and that business stars such as the late Steve Jobs of Apple and Amazon’s Jeff Bezos made their mark by questioning everything.

 © 2014 by Warren Berger | Bloomsbury | ISBN 978-1-62040-145-3 (hardback)

You can read selected chapters of A More Beautiful Question on Amazon.  



About Nilooka

I am a learner; and also a great trainer. I make learning fun for myself and for everyone else. Follow me @NVEDissanayake and visit
This entry was posted in Books, Business Skills, Career Paths, creativity, Entrepreneurship, Inspiration, Leadership, Life skills, Making Life Dreams Come True, Management Skills, Mindpower, Personal excellence and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s